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* Desktop: Intended for both personal and professional usage, desktop licenses allow the font to be used on desktop applications with font menus. The font can be installed on Mac OS X or Windows systems, and can be utilized in applications such as Microsoft Word, Mac Pages, Adobe InDesign, and Adobe Photoshop. These licenses cover usage in creating and printing documents, as well as developing static images like jpeg, tiff, png files. The number of font users determines the desktop licenses, which can be addjusted via the quantity dropdown option on purchase. Review the founding company's desktop license agreement for potential restrictions.

* App: Ideal for mobile application developers planning to embed the font file in their app's source code. Applied to various platforms such as iOS, Android, and Windows Phone.

* Digital Ad/Email: Suited for embedding fonts in digital advertisements, like HTML5 ads. The kit provided contains webfonts that can be used in digital ads. The utilization of fonts in HTML5 ads requires a digital ads license, and these licenses reflect usage patterns distinct from webfont use.

The price differential makes digital ad licenses more cost-effective for campaigns with varying advertising impressions.

* Webfont: This license caters to a single domain and a font cannot be shared across multiple websites via a single webfont license. Frequency of page loads determines the count of page views. There are different types of webfont licenses customised to specific needs.

* Electronic Doc: This license enables the font to be embedded in electronic publications like eBooks, eNewspapers, or interactive PDFs. The license depends on the number of publications where the font is used.