Impact

About "Impact"

Impact is a sans-serif typeface designed by American typeface designer Geoffrey Lee in 1965.

Intended as a grotesque display font, Impact was created for the International Typeface Corporation to withstand the impact of printing presses and metal type known to damage type characters and break typefaces.

Featuring ultra-bold strokes with a condensed, tapering form aimed to grab attention, Impact became an instant hit, popularized by meme culture and captions needing “intense” emphasis.

Its exaggerated thick and thin strokes, unusual curves and wedge-shaped serifs give Impact comic book or Old West “Wanted” poster associations.

Despite criticisms of poor legibility at small sizes and narrow language support, Impact continues to be used across media for high-energy headlines, exclamations, and loud statements needing a “loud” typographic voice.

Its cultural associations with intense memes and urgent cries for attention secure Impact's font family impact in the digital age.

Font family

Impact Font family

(0)

Fonts

Unknown

Designer

Impact

(1)

Designer

Geoffrey Lee

Publisher

Design Owner: URW Type Foundry Foundry

URW Type Foundry GmbH, a German company, carries a rich history in type design and engineering. It stands as the direct successor of the digital type pioneer, URW GmbH. It is consistently engaged in the design and development of first-class typefaces and custom projects. Known for a comprehensive library, global font technology specialization, and contributing in type development, URW Type Foundry GmbH holds great renown.

Date released

Mar 17, 2000

License

(1)

Sites

※ Following licensing information is for reference only.

Please confirm the exact usage with the font owner(foundry or publisher).

from

Desktop: for use on a desktop workstation for various standard applications, personal and professional, allowing for installation on systems and use in common software, with the number of users being adjustable based on purchase options. Some limitations may include use in branding or restrictions on geographic use and resale.
Digital Ad/Email: for embedding in HTML5-based advertising with provisions for campaign variances in impressions, accompanied by specific terms for digital ad network deployment.
Webfont: for use on a single domain with restrictions on licensing sharing across sites and a system for counting page views. Alternative licensing models are available for web distribution.
App: for incorporation in mobile app development for major platforms, with an embedded font within the app's code.
Electronic Doc: for embedding in electronic documents such as eBooks and eMagazines, with licensing based on publication counts, acknowledging that different versions and updates may affect licensing needs.

Category	Scope of Use	Permission
Desktop	Personal and professional desktop applications	X
Digital Ad/Email	HTML5 ads and campaigns	X
Webfont	Single domain website usage	X
App	Mobile application embedding	X
Electronic Doc	eBooks, eMagazines, and interactive PDFs	X